Brand Strategist.

Experiential Designer.

Creative Producer.

Hey, I’m Siha.

  • A Coffee Bar Installation in Vancouver Convention Center

  • A 21-ft real-life dollhouse in the middle of Grand Central

  • A winter wonderLa-La-Land (with real snow!) at Nokia Plaza

  • An Iconic Album Release Party at iHeartRadio Theatre

  • 108,000 Reasons to 'L0VE.L0VE' Heineken in a Historic Landmark

  • Off to the Races in Atlanta for a New Shoe Launch

  • A Bold Guerilla Marketing Stunt in Our Competitor's Backyard

A 20,000 person light-show. 4,000 pounds of real snow. 54 hours to build an eye-catching stunt. 9 personality-types discovered in real-time. 108,000 chilled cans of beer served with L0.0ve.

This is what 18+ years of delivering integrated campaigns and large-scale brand experiences for Fortune 500 brands has looked like for me.

My work lives at the intersection of strategic innovation + mindful design. Established principles, reimagined. I’ve applied this approach to projects across automotive, retail, wellness, sports, travel & tourism, and lifestyle sectors.

I’ve been fortunate to collaborate with with agencies and global teams in Atlanta, New York, Los Angeles, San Francisco, Boulder, Vancouver, Mexico City, Shanghai, and London.

Thanks for stopping by.

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Core Compentencies

  •  Insight-led brand, experience, and campaign strategy—from concept through execution across integrated and experiential programs.

  • End-to-end leadership of multi-market activations, sponsorships, launches, and culturally grounded brand experiences.

  • Senior-level stewardship of complex portfolios and long-term client relationships.

  • Tactile, emotional, and immersive experiences grounded in simplicity and feel.

  • Human-centered design for focus, recovery, and meaningful connection..

  • Facilitation, curriculum design, and leadership practices that strengthen presence, energy management, and team alignment within high-pressure environments.

Wanna chat about it?